The Construction Research Of Core Competence In Agricultural Bank Of China Huinan Branch

In order to face the challenge of other commercial banks of China, Agricultural Bank of China Huinan Branch needs raise the core competencies of itself urgently. Currently, how to speed the reform step of Agricultural Bank of China Huinan Branch and promote the competition ability completely particularly core competencies, have become the urgent moment matter of manage. This paper thinks that Agricultural Bank of China Huinan Branch's competition ability is mainly a kind of concept of core competencies. The exaltation of core competencies of Agricultural Bank of China Huinan Branch is the valid integration and management to its core resources which are contacted and relied mutually, such as company manages the mechanism, principle of management, organization structure, and human resource, the wealth and properties resources, etc., is the whole and superior. It depends on the most valid operation by the commercial bank in dissimilarity conduct and manage realm.From the 90's of 20 centuries, Prahala puts forward the business enterprise core competencies problem with Hamel up to now, the core competencies theories has become a hot problem of contemporary business enterprise management. Business enterprise continuously the competitive advantage comes from its core competence. But the current core competencies theories still has no complete formation system, as to it's comprehend to lack to unify the cognition, neglect at the same time its with environmental relation in exterior, the evaluation lacking effectively identifies the way, which make the core competence theories at make use of the bar that resulted in certainly。Definition to the commercial bank core competencies, the academic circles is main to proceed with the angle of the function and from the product. Postpone mostly from the research of the product angle the classic that define with the core competencies, settle to emphasize its worth, un-immutability and its expedience, but because the finance innovation one after another, the core product of the commercial bank is hard to be certain。On the other hand, the economic function of bank is then opposite stable much, but why the innate character function of the commercial bank is a risk management have no certainly hermeneutic.So with SWOT theory, the paper analyses the exterior background of Agricultural Bank of China Huinan Branch, and the austere competitive situation in the same trade. Then, based on the analytic theory of the core competence, the paper expatiates not only the meanning of core competence, but also the basic theory and methon of the annlytic theory of the core competence. Particularly, based on the service, stated-owned attribute of the stated-owned commercial banks, the essay researches the characteristics, the research principle and route of the core competence of the state-owned commercial banks. Core Competence is one of the key questions of enterprise strategic management, and it is the goal of Agricultural Bank of China Huinan Branch. As China joins the WTO, There is more fierce competition between commercial banks. So, the study of Agricultural Bank of China Huinan Branch's core competence has meanings of theory and practice. On the foundation of the analysis of relevant research current situation of the domestic and international, with core competence theory and using Poter's value chain theory. The article analyses deeply the core competence of Agricultural Bank of China Huinan Branch. The article has fixed that the core competence of Agricultural Bank of China Huinan Branch is the ability system which is made of four factors. The article used principal component analysis method to appraise to the data of the Agricultural Bank of China Huinan Branch. The result shows that nonperforming assets, Capital adequacy ratio and expense cost control are the key factors which influence the core competence of Agricultural Bank of China Huinan Branch. The principal component analysis shows that capital adequacy ratio has a obvious negative effect on the core competence of Agricultural Bank of China Huinan Branch. Comparison ana1ysis shows that the core competence of Agricultural Bank of China Huinan Branch has an obvious advantage.At the end of this paper, aiming at the deficiencies in the core competence of Agricultural Bank of China Huinan Branch, using the experiences of the international advanced commercial banks for reference, the paper puts forward the specific strategies and measures for the promotion of the core competence of Agricultural Bank of China Huinan Branch, and based on the above results, some suggestions and countermeasure of Agricultural Bank of China Huinan Branch are made in this paper.