Research On The On-line Marketing Tactics On Danjing Mountain

The 21st century is an era of prosperity and development of tourism, when the advent of the Internet age, tourism and aviation network as a combination of the times for the tourism industry after World WarⅡ, will operate in the new organization, new operators, new forms of communication and means, and other aspects of the tourism industry to plug in the new wings. Therefore, tourism advertising, online travel, tourism network trading center, tourism booking and settlement network is becoming increasingly popular, tourism marketing is imperative. This article will examine how the network marketing Danjing Mountain Scenic theory, increasing sales, networking marketing channels.This thesis will specific investigate channels of tourism enterprises network integration. E-commerce for tourism enterprises, facing fierce competition, great utilize network, marketing, planning a scientific strategy network marketing to develop is the only way to improve competitiveness; emphasis on the integration internet marketing strategy, that is a combination of Internet technology and marketing strategy. Implementation of the network need to establish a dedicated customer marketing database; network marketing make addressing the individual needs of consumers and businesses the contradiction between mass production possible.This thesis study internet marketing strategy of tourist attractions, theoretical significance lies in marketing strategy by the network system exploration, analysis, promote network marketing strategy use to tourism; practical significance is to raise the Danjing Mountain Spot Tourist Information Level, narrow and occupation information region.