Website Marketing Strategies OD Companies

The report shows that as of the end of December2011, Chinese Internet usersreached513million netizens in the world, online shopping users reach173million.With the increasing online shopping market capacity, the online shopping market inChina is from the rapid growth into the transformation and upgrading, the cohabitationof the bazaar model more towards the brand, quality and competitive era. In the firsthalf of2011, while B2C shopping site expansion, vertical, personalized boutiqueshopping site has also ushered in new opportunities for development. Such as jewelry,class e-commerce B2C website. These relatively new things to emerge from the alreadyfamiliar with many sites such as clothing, department stores, book. Into reality theconcept of the past through the Internet sales of jewelry, buy jewelry online has quietlybecome a common practice in some cities, as described in this article "OD jewelrywebsite. Jewelry relatively high commodity prices, directly through the network-awareproduct information is more difficult, small and frequent trading volume, storage anddistribution conditions and complicated characteristics. Lead to the jewelry products ofe-commerce compared to book goods relatively more difficult. The jewelry e-commercewebsite is still one of the few in the country and even fewer are operating verysuccessful B2C jewelry website.This paper in a domestic city established "OD jewelry nets" marketingmanagement strategies of research and analysis. First analyzed the status of domesticshopping site in the B2C mode, then a brief introduction to domestic jewelry website, aswell as the status of the OD website; followed by combing the domestic andinternational marketing theory and the theory of network marketing; and use of relevanttheory guide analysis of internal and external environment of the OD, the use of SWOTanalysis the advantages and disadvantages of the OD site, identified the focus ofattention of the marketing strategy of the OD site. Analysis: The market segments fortarget marketing on the OD website; selected target markets; market positioning in orderto determine the OD site-targeted market segments and target customer groups for thecharacteristics of market segments and target customer groups to devise effective marketing management strategy. The key point is determined by the marketing strategy:the selection of target markets and market positioning. The difficulty lies in theestablishment of the jewelry distribution channels network.4C theory using networkmarketing: product, price, channel, promotion, four aspects of the marketing strategy ofthe OD site.The innovation of this paper is to provide innovative marketing strategy for thedomestic jewelry B2C website; shopping site to provide the same type of marketingideas and methods for reference.