Internet Marketing-oriented Corporate Website Optimization And Promotion Programs

In this paper, we mainly study Beijing Zhongyushangsheng CO. LTDwebsite optimization and promotion which oriented by E-Marketing .In theaspect of website optimization, we analyse that there are many problemsof website optimization, and we raise some suggestion in order to suitthe company. In the aspect of website promotion, we analyse the methodsof website promotion. Search Engine marketing is emphasized in thepaper. By analyzing Search Engine marketing, we explore a set of programswhich suited Beijing zhongyushangsheng CO. LTD.There are five parts in this paper. In the first part, the paper showsthe base of E-Marketing, the definition, the purpose and meaning, and therelationship with the website. In the second part, we introduce thecompany's general situation, and analyze website optimization. In thethird part, we study website promotion of the company. Based on theproblems, we put forward some recommends on promoting website well. Inthe forth part, we firstly analyze the problems of Search Engine marketingon the early stage of the company. And then we introduce some measureson Search Engine marketing at the moment. In the last part, we summarizethe whole paper.