5 R Marketing Theory Under The Framework Of Gps Vehicle Control System In The Private Car Market Promotion Strategy Analysis

GPS vehicle control system is a high-tech product of remote positioning and remote control automobile with using the GPS technology. It is one of the chief GPS technology application in the automobile industry. In order to prove our technology, the article focuses on the introduction of the technology principle. The GPS vehicle control system used widely in the automobile industry. The developing of the GPS vehicle control system can improve the high-tech content of the automobile industry, it’s a new Growth point of the industry. And the innovation technology can improve the communication of person and automobile, and make the travel of people more convenience. So the GPS vehicle control system is important meaningful things to the customer and the industry.GPS vehicle control system is developing quickly in the foreign automobile industry, especially in US and Japan. In our country, it got good grades in the Truck market and Public transportation market, but in the private car market which have more market capacity, it is in trouble. The stagnation in the private car market of the GPS vehicle control system not only influence many corporation in the industry, but also block the development of China’s automobile industry. So the research of the above things have importantly influence to the automobile industry.5 R theories is base on the analysis of the customer, and research the Marketing behavior of the corporation. The 5R theory use widely in our marketing behavior in China now, after the 4 p theory and 4 C theories. Firstly, the article has deeply analysis the 5R theory contact with the 5R case study. Then the article analysis the reason that GPS vehicle control system are trouble in the private car industry in the view of customer, with using the 5R theory.Through the study on the above things, the article provide the integrated marketing solutions which can solve the stagnation in the private car market of the GPS vehicle control system including the product positioning、product package、advertising marketing methods,、market development method,、brand molding mode with combing with the 5R theory and market research method.