The Empirical Analysis On The Factors Affecting New Production Technology Used By Scaled Rice Farmers

China is a large agricultural country, the grain production and demand have been in the global top position, with the rapid development of economic globalization and the deepening of economy, the pace of development of agriculture in our country has been in a slow development. The direct performance of agricultural technology transformation rate is low, the quality is not high, the low coverage of agricultural modernization, so in recent years, China’s agricultural sector and national policy makers have begun to introduce a series of measures to speed up the rural modernization and agricultural development speed, although a move to improve Chinese farmers’ basic quality, accelerate the mechanization in the process play a role. However, because of the new agricultural technology have not been brought into full play, low conversion rate of agricultural technology in China still can not fundamentally solve the phenomenon. Therefore, certain farmers in agricultural production initiative, improve our new agricultural technology diffusion system for our country to ensure food rural prosperity and stability is of great significance.In this paper, the research process in 1169 Jiangxi province rice producers as samples for analysis, based on the study of literature at home and abroad and the basic theory, which may affect the effect of the new rice rice producers using behavioral factors are classified as farmer individual and family factors, from three aspects of land factors and technical factors and select variable. At the same time, according to the survey data by using logistic regression model as the foundation, carries on the quantitative analysis the influence factors will be scaled rice new variety by behavior, and put forward the countermeasures and suggestions. Among them, the use of the theory of economic behavior theory, technology diffusion theory, the theory of technology innovation and technology by theoretical analysis of details of behavior in the process and influence of farmers to adopt the new rice varieties, as follows:First, from the diffusion theory of technology innovation and technology research background and special properties of new rice varieties, and the theory of the formation of a complete theoretical framework for the research on the economic behavior of households and farmers to adopt new rice varieties, that the diffusion process of communication channels are the main factors influencing the behavior of rice, logistic in the final regression model validation.Second, regression analysis was carried out by field survey data of Jiangxi province rice producers, farmers adopting new rice study behavior influence degree of farmers and family factors, in the process of land factors, technical factors for new rice behavior, to promote the use of new rice rice producers to provide a theoretical basis for the.Finally, according to the empirical research part of the analysis of the impact on farmers to adopt new rice behavior theory analysis, at the same time the analysis as the basis for our government to put forward the related proposal..