Study On Strategic Allianc Of Hebei Agricultural Machinery Enterprises

Agricultural enterprises in Hebei gives first place to agricultural implements supporting enterprise. In recent years, benefit from the government encouragement, the fund throwing into, the finance and tax is preferential wait for much aspect supporting, estate scale is increasing speedily. But simultaneous the estate scale increases speedily, there also have a lot of problem, the main performance is: product engineering level is low, similarity degree is high, breed structure can not adapt to agricultural restructuring need; Industry structure lies scattered, the big business is not strong, the small business is not special; Production equipment is outdate, manufacturing quality is not high, production efficiency is low.In order to meet the future development of the agricultural product direction and technology trends, satisfy the mechanization of agriculture by the intermediate stage to the advanced stage of development needs, Agricultural enterprises in Hebei Province should adopt a positive growth strategy; improve the level of the supply of agricultural equipment. Build enterprise strategic alliance is an important way of business growth strategy, the internal expansion, the implementation of mergers and acquisitions and called the corporate growth strategy are three basic ways. Build strategic alliances refers to any equity interest taken by two or more economic entities in order to achieve specific strategic objectives and non-equity forms of risk sharing of benefits of long-term joint and cooperative agreements. The condition structuring strategy alliance being put into effect is comparatively loose and comfortable, and the range being able to be put into effect can’t compare broad. This article first reviewed the definition of corporate strategic alliances, theoretical basis and the advantages and disadvantages, and then analyzed the mechanism of the formation of strategic alliances and operational mechanism, in order to provide theoretical support for the agricultural enterprises in Hebei Province to build strategic alliances. In the formation mechanism, concentrate on discussing the dominant type of government with the agent forming type of kind strategy alliance formation spontaneously, and the key steps of building a strategic alliance to summarize. In the operating mechanism, focuses on a strategic alliance to run the risk and control, and the distribution of benefits between alliance members.Based on the many and weak status of agricultural machinery enterprises, the enterprises must use strategic alliance in its growth strategy. Through the cooperation with others, enterprises can allocate resources efficiently and concentrate the power to solve the problem that a single enterprise has no way to solve. Agricultural machinery enterprise can structure strategy alliance in many ways such as marketplace developing, product development, fabrication childbirth, after-sale service, the control level integrating supply chain, being advanced; Now that the coalition partner being able to be a competitor, Supply chain mounts down-stream enterprise, Research institutes, Universities and colleges, and also other industries relevant advantages of enterprises or foreign agricultural enterprises. Agricultural enterprises always through alliances with competitors to break the impasse of the low degree of competition, let the potential imitators has become an innovation partner, improve the competitive level. In a word, the strategic alliance is an organizational resource of new methods and new ideas, to improve the professional level and the competitiveness of enterprises in the agricultural industry as a whole.