Study On The Intermediary Function Of Rural Integrated Information Service Station In Hebei Province

Hebei Rural Integrated Information Service Station started on January 16, 2004. After Ministry of Information Industry issued a "notice to carry out the pilot project work in villages in some provinces.",the construction of Hebei Rural Integrated Information Service Stations have been noticed, and strong impetus to the development of agricultural information. With the popularization of computers, telephones and television, agricultural information technology has made rapid progress, and Rural Integrated Information Service Stations also will be from scratch, and began to develop. But Hebei Rural Integrated Information Service Station as a terminal service organizations of every village project, Hebei Province, the current prevalence of the status quo is the construction of the scale and effectiveness of the services is uneven.Regional characteristics is not obvious, lack of professional rural service personnel to become the main factors constraining its development. Therefore, the Rural Integrated Information Service Station stood in the role of intermediaries in the service of the "three rural" to conduct a study aimed to accelerate the implementation of service effectiveness, in order to further improve and standardize the construction of Rural Integrated Information Service Station and to play an important practical significance.The paper first introduces the research status of the integrated rural information service stations.The current studies focus on the construction of integrated rural information service system, the relative lack of description specific to the practice of Rural Integrated Information Service Station operating mechanism. In this context, the research ideas in this paper: First summarize the elaborate research status, combined with the current situation of the agricultural development of information technology. Statistical analysis of data based on survey of 327 agricultural information technology highlights the situation of agricultural, rural information service stations, and agriculture-related websites. And then elaborate on the construction features of the Rural Integrated Information Service Station. The paper analyzes the main problem of its existence. AnPing County Economic Information site and drawing on its Web site building experience, from research to improve the angle of the intermediary role of construction of the rural information service stations and their websites. Finally, the argument analysis to determine the integrated information services in rural areas standing role as an intermediary between the government, enterprises and farmers.The papers from the optimization of the external environment, to strengthen their own capabilities and to strengthen internal management perspective proposed in this paper: Government policy to strengthen the publicity and guidance on Rural Integrated Information Service Station; comprehensive rural information service stations will have to continue to the construction of perfect understanding of the practical needs of farmers, businesses and governments, and use characteristics of the site to build e-commerce platform for information sharing;In order to ensure the sustainable development of the Rural Integrated Information Service Station, to strengthen the in-house management, people-oriented, and strengthen the development of qualified personnel.