Rural Family Hotel Experiential Elements And The Construction Of Evaluation System

In the trend of rural experience and authencity of world rural family hotel, how to do well in rural family hotel seems very important to china. The development of rural family hotel is very important role in rural tourism develop,but also can increase the income of famers and solve the issue of’tam nong’which is very important to the development of rural china. At present, no matter the academic or the tourism industry, mostly focus on the growth path or the mode of development and management of rural family hotel, and neglected the build of evaluation system.Based on the relevant documents about rural family hotel, the paper first make the definition of rual family hotel.Then through the comparison of rural family hotel rating system of China and France, and use grounded theory to form the frame of rural family hotel experiential elements, included34specific indicators, include environmental experience, rural culture experience, hospitality and entertainment experience and infrastructure. Environmental factors include natural landscapes experience,rural environment and local-style dwelling houses experience; rural culture experience include rural folk style cultural experience and the form of labor Experience; hospitality and entertainment experiences including village dining experiences, entertainment experience, and communication with the host; infrastructure, including hardware and software facilitiesThird, use the AHP method and Delphi seurvey to conform the weight of every indicators, and analys the system’scientificity and state the sense of the rating system. At last, the paper choose three classic rural family hotel to be the case of demonstration, they are Deqing Mogan Mountain’naked retreats, Hangzhou Meijiawu, and the grand canyon of west Zhejiang rural family hotel. By the questionnaire survey and research, to vetify the scientificity, practicability, operability of the rating system.By the intensive study on rating system of rual family hotel experiential elements, and initiatively to use the Grounded theory to form the rating system, it has two abviously benefits, first is by formulated the evaluation crireria to direction the development of rural family hotel, and then it can norms the conduct of operators and extend the life cycle of the rural family hotel.