B2c Clothing Market Customer Experience Influence Factors Of The Empirical Research

With China’s network infrastructure improving and the user scale grows rapidly, B2C e-commerce development environment gets continuous improvement. The improvement of B2C e-commerce platform service, credit service, electronic payment, modem logistics and electronic authentication and so on support system raise the level of e-commerce support system. The policy of the government support fo B2C e-commerce provided a good opportunity of development. Sales of apparel forefront among the B2C e-commerce market, B2C apparel market develops rapidly and stably. However, there are still many problems restricting the development of B2C apparel market. In the experience economy era, consumers are no longer satisfied with the functional benefit provided by just a product or service, but show more and more demand to the consumer experience in the process. Customer experience does not effect the customer’s emotion, also affects the evaluation of a product or service, furthermore, affects the customer satisfaction and customer loyalty.This article explores the influence factors of B2C apparel market from the point of view of customer experience. Through to questionnaire survey to consumers of B2C apparel market, quantitative analysis of the factors affecting customer experience, the empirical research shows that, the website interface design, apparel attribute, price attribute, the sales staff, after supporting services and customer relationship management are the six effects of consumer experience in B2C apparel market. On the basis of empirical research, this paper constructed the model of the influence factors in B2C apparel market, and puts forward the advices to optimize the customer experience. It has certain significance both in theory and practice.