| In the era of experience economy,people began to pursue the improvement of quality of life,and tourism has become an important way of leisure.With the continuous improvement of people's living standards,more and more tourists choose to travel abroad to experience the culture of different countries and experience the local folk customs.In the whole process of traveling abroad,each visitor expects to pursue a personalized and experiential experience.In the process,tourism will also make visitors feel positive,negative,trustful,grateful,positive,hateful and other positive or negative emotions.Studying these emotional changes is of great significance to the grasp of the behavioral rules of tourists.At the same time,the emotional and temporal laws of tourists have reference significance for the construction of urban landscapes and the design of tourist routes.Beginning in the 1980s,Western tourism scholars began to study the emotional experience of tourists on the basis of emotional research.In the case that the study of emotional experience in the western tourism academic community has gradually warmed up and the initial results have been achieved,the emotional experience of tourists has not attracted enough attention in China.Taking Bangkok City of Thailand as a case study,this paper selects Chinese tourists as the research object,and takes time and space as the main line,from the perspectives of emotional geography,emotional cognition psychology,time geography,etc.,to explore the emotional experience of tourists.Specifically,the emotional experience questionnaire is designed by means of the emotional experience scale to collect the emotional experience value of the tourists at each node.Then,with the travel data,the word frequency analysis of the travel text is performed by MBEWC software,and the emotional values of each node in the travel record are calculated.Using ArcGIS software to visualize the emotions of tourists at each node;finally,through interview text frequency analysis and IPA analysis to explore the influencing factors affecting the emotional experience of Chinese tourists,and through multi-linear regression analysis of the characteristics of Chinese tourists to Bangkok and emotional experience Relationship.The main conclusions are as follows:(1)From the perspective of time,both the questionnaire and the travel data indicate that the optimal stay time for Chinese tourists to travel to Bangkok is 3-4 days.At the same time,the number of days of stay and the traffic volume of the scenic spot will be affected by factors such as the status of tourists and the route of visits.In addition,due to factors such as festivals and weekends,climate comfort,air quality,etc.,visitors will have obvious positive emotions during the tour.(2)From a spatial perspective,the core nodes in the tourist routes of Chinese tourists to Bangkok are the Grand Palace and the Temple of Emerald Buddha and the Chao Phraya River,and the node functions are strong.In the case of the overall network centrality,the control power of the Grand Palace and the Temple of Emerald Buddha is enhanced.The spatial distribution nodes of Chinese tourists' emotional experience are mainly at and around Suvarnabhumi International Airport,the Grand Palace and the Temple of Emerald Buddha and Ratchada Train Night Market.Among them,the Suvarnabhumi International Airport and the Ratchada Train Night Market have the strongest emotional experience,followed by the Grand Palace and the Temple of Emerald Buddha.Different types of emotional experiences have obvious similarities in spatial distribution,but they have their own independent differences,and positive,neutral and negative emotions have their own performances in the same node.In general,positive emotions still Leading position.The distribution of positive emotional experiences of different nodes has obvious differences.Each node has a negative emotional experience.However,after the overall statistical analysis of the questionnaire data,the scores of negative emotional experiences are diluted,and only positive emotions and neutral emotions are obtained.Neutral emotional experience is mainly distributed in Kingpower duty-free Bangkok City store,Wat Pho,Wat Arun,Chao Phraya River,Central Pier,Asiatique the Riverfront,Khao San Road,Chinatown,etc.Neutral emotional experience and positive emotional experience are similar in spatial distribution.(3)The travel focus focuses on the emotional experience changes of different routes to Bangkok visitors.It is based on the Network->Subgroups?Cliques path in UCINET software.In the analysis of cohesive subgroups,through the analysis of 65 travel texts,9 small groups in Bangkok were combined to detail the distribution of the emotional experience of the visitors.It was observed that 9 small groups all had positive emotions.The positive emotional value is high.There are 4 lines combined into the Siam Business Circle-Big C-Kingpower Duty Free Bangkok City Shop,Asiatique the Riverfront-Siam Business Circle-Kingpower Duty Free Bangkok City Shop,the Erawan Shrine—Siam Business Circle—Central World—Big C and Siam Business Circle-the Ratchada train night market-Central World,can be found that most visitors pay special attention to shopping districts,commercial blocks and living quarters.(4)The factors affecting the emotional experience of Chinese tourists to Bangkok are mainly divided into two categories:objective factors and interpersonal interaction factors.The objective factors mainly include attractions,transportation,accommodation,food,entertainment,environment,weather,time,etc.In the travel text,attractions,food and entertainment can attract the attention of Chinese tourists,and play the most direct and crucial role in their emotional experience.In the travel text,attractions,food and entertainment have received special attention from Chinese tourists,which is the most direct and important factor affecting their emotional experience.The vocabulary with high frequency in this article is lively,characteristic,architectural,cultural,night scene,etc.The nodes with higher frequency are the Grand Palace and the Temple of Emerald Buddha,the Erawan Shrine,Wat Arun,Chatuchak Market and Chao Phraya River.Bangkok Culture and Art Center,Kingpower Duty Free Bangkok City Store,Asiatique the Riverfront,etc.;the words with high frequency of occurrence related to food and entertainment are delicious,cheap,convenient,comfortable,good-looking,happy,best,and Khao San Road.Ratchada train night market,Chinatown,Siam Business Circle and so on.These vocabulary are highly consistent with Bangkok's tourism image and are a direct impression of Chinese tourists on the scenic spot.Interpersonal interaction in the process of tourism is also an important factor affecting the quality of visitors' emotional experience.For the nodes in Bangkok,the attention of tourists is service attitude and interpersonal relationship.Drivers,tour guides,locals,waiters,and interpersonal interactions all have an impact on the sentiment of visitors.In the travel notes,there are enthusiasm,sincerity,and very good middle vocabulary.(5)The analysis of demographic characteristics of different emotional experiences is mainly data analysis:through the questionnaire analysis,multi-linear regression analysis and the combination of interview texts and travel text analysis,the demographic characteristics of different emotional experiences are studied.It can be found that tourists with different academic qualifications in Bangkok will have a cautious,angry and disappointed tourist emotional experience.They are rich in tourist shopping districts and food districts,so they will affect the pleasant tourist emotional experience of female tourists,ages 56-65.Visitors in Bangkok visit middle-aged and elderly people to experience traditional culture and local life,so choose a happy travel emotional experience. |
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