S At A Gas Station In The Oil Business Strategies To Explore

In recent years, competition in the gas station industry of our country has been intensified, It is a trend to carry out non-oil business for the gas station in our country. And it is necessary to study on gas stations about how to carry out non-oil business. S group is a stronger local petrochemical company, which is preparing to carry out non-oil business in S gas stations. How to recognize the environmental situation, determine the strategic position of non-oil business and develop suitable strategies are of important practical significance for S gas station to open up non-oil business market. The study also has a certain reference value for similar gas stations in operating non-oil business.Based on reference to relevant material and the visit to S group, the paper analyzes the inevitability of operating non-oil business for S gas station, and summarizes the inspiration in carrying out non-oil business it gets from the domestic and foreign gas stations. By analysis of PEST model, Porter’s five competitive forces model and SWOT model, the strategic position of S gas station’s non-oil business is determined. Linking theory to practice, based on all above analysis, puts forward following strategies to guide S gas station opening up non-oil business:appropriate diversification strategy, customer delivered value promotion strategy, brand strategy, enterprise alliance strategy, oil business and non-oil business interactive strategy, strengthen the staff quality strategy.