Zhejiang Feiyou Company B Gas Station Business Development Research

As China’s oil retail market opening, large and foreign oil firms join ventures orwholly owned by oil station to enter the market,the retail market more and morecompetition,gas station oil profit margin and profit space is gradually compressing ordecreasing. Domestic oil sales enterprise how to use gas station quantity and gasstation location advantage,prompted by a single oil station sales service to regionalintegrated service function change,foster gas station new profit growth point,is underthe new situation the emphasis of petroleum enterprise strategy.Based on theoretical discussion and case analysis combined with way, inunderstanding the station at home and abroad without business development, foreigngas station the oil business development based on the successful experience, thispaper analyzed the ZheJiang oil company B non-oil business station should considerthe factors, the integrated use of potter five competitive model, market subdivisiontheory, risk management theory, diversification theory, SWOT tools such as gasstation of ZheJiang oil company B facing the risk of the general macro environment,environmental and industrial competition environment analysis, ZheJiang oilcompany B launched the station the oil business development goals and thedevelopment idea, development strategy and development pattern. Then the paperNon-oil business company B strategic implementation, this paper according to thegeographical position of ZheJiang oil company B in urban station subdivision station,rural and urban combination gas station and rural service stations, and thus thestandard of the target market segmentation customer requirements and consumptioncharacteristics are analyzed to determine the gas station in different businesscombination. On the basis of ZheJiang company B is given oil developing the oilbusiness, including the policy Suggestions environment and the strategic matching,the organization structure and management system, information system constructionand talent strategy and human resources management, strong logistics support. Finally,summarizes and prospects for subsequent discusses problems and prospects the nextjob, and the oil business development trend.