Three-dimensional And Multi-dimensional Incentive Mechanism For Account Manager Of The State-owned Commercial Banks

With the deepening development of China’s reform and opening up.For China’s rapideconomic growth, China has brought vitality, but also to China’s socialist market economy,ithas brought competition and challenges in all walks of life. In the late 1990s, China’s financialmarket has gradually flourished, there has been a number of joint-stock banks. While some ofthe best foreign banks also have vied for China’s large market, the face of the complicatedmarket situation. China’s management of the nation’s people pocketbook of the state-ownedcommercial banks also carried out a comprehensive reform. First, start from the micro level,the pilot of a modern enterprise system; then, from the macro to deepen, joint-stock reform.So that China’s banking industry to adapt to the world financial order, go all out to meet thechallenge, to compete.Modern enterprise system reform is the reform of the main elements of corporategovernance, human resource management to optimize bank. Account Manager, as therelationship between banks and customers of foreign business representatives andrepresentatives of banking. The bank’s main channel of communication with the outsideworld, the incentive for customers to the bank manager of human resources management thekey to success. Account Manager for banks to bring the advantages of sustainable competitiveadvantage. In this paper, first, describ the theory of client manager system, motivation theory,three-dimensional multi-dimensional concepts, research status, and overall competitiveness ofChina’s banking industry, then, analyzed the state-owned commercial banks, the need forrecycling incentives, feasibility and Secondly from the theoretical angle assumptions, to buildmathematical models to reveal the client manager of material incentives, spiritual motivationand the relationship between individual effort. That "knowledge workers account manager isnot selfish" economic man ". Take The C Bank for example, take the use of hierarchicalanalysis of the results of the research objective and scientific statistics design questionnaireand survey programs. At last, analysis of the above theoretical research and empirical studies,concludes the state-owned commercial banks account manager incentives which are mosteffective when re-means that the implementation of equity-based incentives, at the same time,encourage managers to participate in the management.