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Performence Management Research Of Sales Account Manager In G Branch Of A State-owned Shareholding Commercial Bank

Posted on:2018-04-06Degree:MasterType:Thesis
Country:ChinaCandidate:F Y ZhuFull Text:PDF
GTID:2359330518476415Subject:Business administration
Abstract/Summary:PDF Full Text Request
The customer manager of commercial bank is the main force of commercial banks to create profit directly.Effective performance management can fully mobilize the initiative and creativity of commercial banks,and realize the sustainable development of commercial banks.This article selects the state-owned joint-stock bank G branch customer manager as the research object,in a wide range of learning at home and abroad on the commercial bank customer manager performance management on the basis of the relevant literature,to the G branch of the customer manager for the current situation of performance management research.In order to fully understand the branch account manager performance management and employee satisfaction,the author designed a "Questionnaire" on the performance management of customer manager,through the questionnaire survey,summarizes existing in the performance management of customer manager of G branch,and to solve these problems,analyze the reasons for the analysis of performance indicators is not decomposed reasonable,performance feedback is not obvious and the role of performance appraisal a single main reason.According to the characteristics of post G branch account manager and the actual situation,puts forward some countermeasures for perfecting the measures of performance management,performance management to improve the G branch account manager,account manager to continuously improve the level of performance management.This article uses the literature research method,questionnaire survey method,empirical analysis method and quantitative analysis method,combines theory with practice,from the state-owned commercial bank G branch of the scientific theory of the application of performance management in the actual work in the case.
Keywords/Search Tags:State-owned commercial banks, Employee performance management, Customer manage
PDF Full Text Request
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