Marketing Strategy Of Tumors Biotherapy Enterprise

The Botai biological tumor biological therapy is a therapy to the tumor biological research and development, technical services, clinical application guidance based enterprises, the company was founded in2004, has been engaged in research in the field of tumor biological therapy and use.New treatment as a tumor, the tumor biological therapy treatment, with the following development trends:on the one hand the state for tumor biological therapy market laws and regulations are increasingly improved, with the perfection of the laws and regulations, will make a lot of non-compliance in small tumor biological treatment enterprises gradually be eliminated; a huge potential consumer market of China’s anti-tumor, tumor biological treatment of enterprise for profit, gain market share through a variety of ways, and actively explore the marketing strategy of the tumor biological treatment; three patients and relatives of patients with a gradual increase in the quality of consumer psychology and behavior is becoming more mature. The huge market potential for higher profits and increasingly sophisticated consumer market for tumor biological therapy market a rare development opportunities and challenges.This paper based on the market marketing, operations management, understanding, the industry experience and understanding, in order to biological company’s existing business model and marketing strategy for example, in-depth analysis of its operations and marketing mode characteristics and combined with practical work, from the problems found, and find the corresponding solutions, for the company in the next three to five years in the national market development plan.Based on the research summed up a set of relevant tumor biological treatment enterprise operation and marketing of scientific theory, provides a set of practical and feasible method, for the great company itself and other tumor biological treatment of enterprises to provide a set of useful, scientific marketing and operations management system.