The Case Study For C From HR Medicine Company Promoted In Liaoning Province

In recent years tumor disease has increasing trend across the globe,which is influenced by several factors such as the deterioration of air quality,degradation of food safety.The incidence of tumor disease in China is much higher than the world average.3 millions 65 thousands people in China were diagnosed with malignant tumor only in 2012 and about one fifth of the world.2 millions 205 thousands people died cause by it and approximately one fourth of the world.Among the variety of disease,the second highest incidence is gastric cancer with the highest mortality rate.Therefore the therapy for malignant tumor especially for gastric cancer has been an absolutely essential topic.The research and application for effective medicines to fight against diseases have always been paid much more attention by the whole industry.Jiangsu HR Medicine Co.,Ltd.specializes the medicine development and sales.Since establishment the company has been engaged in the production and sales of medicine for tumor disease.So far it is the biggest company on producing the medicine for tumor disease.In 2014 an innovative medicine named C independently developed by the company had a positive effect on the therapy against gastric cancer,which is proved by the clinical research.Based on this background,the main body of case introduces the industrial background of company establishment and status quo of company.In the meanwhile,many of the problems in the product promotion after C product launch are elaborated through a case analysis on the promotion difficulties and the reasons caused by it.In the last part,solutions and suggestions are provided for the theories of organizational architecture and performance evaluation system and power and responsibility allocation four issues-currently unreasonable management system in the C promotion,huge difference on ideas of personnel generalization,the unclear division of functional department,confusing system of rewards and penalties.Besides that,optimal implementation in accordance with the advantage of C is illustrated.