Research On The Evaluation And Promotion Strategy For The Customer Value Of Sweden Union Spring Company Nitrogen Spring Kaller Brand Product

With the rapid development of science and technology, especially the development andpopularization of network technology, as well as the process of economic globalizationcontinues to accelerate, the enterprise has entered the stage of the globalization of markets,the scope of the market has undergone significant change in corporate competitors have notsubject to the limitations of space and time constraints in different countries, differentregions, and even across the Atlantic, Pacific counterparts enterprises has become a verycompetitive opponent. Such an unprecedented market environment, how to make theenterprise’s own products to maintain a certain market share of international markets, therebyexpanding the current market share and ultimately a place in the international market, andachieved success in the international market, it is it is very important and imperative.Of course, in modern international competition in the market, there are two aspects ofcompetitions, which are hardware competition and software competition. The hardwarecompetition refers to the quality of products or services provided by the company to meetcustomer demand in this regard, because technology continues to update and optimize theproduct or service, they make a little difference in the quality between them, therefore, ingeneral, the competitive gap in the hardware competition is very small. Software competitionis to provide outside services provided by the company, such as after-sales service, delivery,home maintenance, catering, free parking, free consultation, competition is due to hardwaregap between the competitiveness of small enterprises to enhance the competitiveness offocused competition in the software, maintain and enhance good relations with ourcustomers, focused on enhancing the customer buying behavior in the objective materialsatisfaction and competent to enjoy satisfaction, focus on customer value.In this paper, to enhance customer value point of view, based on product sales strategyof KALLER brand spring in Sweden Union Spring Company, we analyze the lack ofmarketing strategy by the defects pointed out that the differences in the Chinese market,consumer culture and the international market from an international perspective, usingAnalytical Hierarchy Process method then we find out the key factors that can enhancecustomer value, and build customer value evaluation index system which is used to evaluate the customer value of KALLER brand spring in Sweden Union Spring Company. On thisbasis, we can improve and enhance the Chinese market strategies by evaluation, then makethe guidance of the marketing strategy making of KALLER brand spring in Sweden UnionSpring Company in the Chinese market, in order to achieve greater success in the Chinesemarket.