The Research Of Domestic E-commerce Customer Value Promotion Strategy Based On The Long Tail Theory

Customer value has become a new source of competitive advantage today’s marketsituation, combined with the long tail theory, a single customer as an individual personalitypreferences, mass customization as a mass market alternatives, changes in their ownmanagement philosophy, customervalue as a guide, a deep understanding and grasp ofcustomer value orientation and value of Internet shopping needs, and to win customer loyalty,is the domestic power and commercial enterprises to seek survival and development andexpansion of choice for the road.This study will explore in depth the sources of e-commerce customer value, and theintroduction of a new Internet a new theory-the long tail theory to guide China’s electricityprovider enterprises, especially the third-party e-commerce businesses to enhance customervalue, from China’s electronicthe reality of the business enterprise, make full use of the longtail theory gives the concrete path to enhance customer value of electricity providers andstrategies for the problems of electric commercial enterprises in terms of marketing, service,management, respectively, from the customer classification, the establishment ofinformationplatform to enhance the level of service gives a detailed strategy in three parts.If the will of the entire horizontal axis of the Long Tail theory is seen as the productmarket, we know that a wide variety of products to be able to fully enrich the entire market.This is the long tail theory tells us the richness of the economics of knowledge: only richenough to supply can be had to create a substantial purchase. Then make full use of thisplatform can be as much as possible of the products on display on the Internet, and provideas much information, so it can attract customers as much as possible, and to meet customerdemand for purchase by every demand meet new purchasing behavior, and thus theformation of the inertia of purchase.E-commerce in particular, this study highlighted third-party e-commerce in the uniquevalue of the social and economic aspects, has gradually demonstrated its special status and significance in today’s national economic development, has become a new profit growthpoint. At the same time, the long tail theory as an emerging theory of market testing, but alsohas become a reasonable theory to explain the development of the Internet economy system,sustained attention to the "customers" were not taken seriously in the network, continuallytap to adapt to small niche market of popular products, will be the only way to enhancee-commerce customer value. This is the significance of this study where the reference to therecommendations and the actual operation of the theory and practical support for relatedindustries.