Export Africa Market Current Situation And Strategy Research On Domestic Automobile Products

It has been more than one hundred years since the automobile came into theworld, but the history of automobile trade is barely fifty. Especially, along withthe in-depth development of economic globalization nowadays, the foreigntrade has become the only way to survive and develop for the automobilecompanies. Known as "the last piece of virgin land," the African market hasattracted the close attention of international capital and competition. The AfricaMarket is of the utmost important for China’s automobile companies. In recentyears, European and American automobile markets have stopped growing, sothe slowdown in new product development and cost at a high trend willbecome more apparent, which gives China’s automobile exports a lot of space.Recently, China’s automobile export enterprises, in the African market, havemade motor vehicles and parts that have become an important commodityexport to Africa.Nevertheless, there is still a tremendous difference between China’sautomobile enterprises and foreign automobile magnates, as the Chinesemarket alone caters to over a billion people. Data shows that France andJapan already account for nearly two-thirds of Africa’s car imports. With therest of the market presently divided between Germany, Korea, the UnitedStates and Italy.To meet with the above opportunity and challenge, the automobile industry inChina must learn how to exploit the African market, how to overcome itsdeficiencies, and how to extend the scale of export. These are the seriouschallenges we face and the question we must consider and resolve. Bothhistory and reality are based on our current situation, that being how to openup Africa and China’s automobile trade and how to achieve "internationalrecognition." This is a very worthy question for study.A combination of research methods, including theoretical analysis andempirical analysis are used in this paper. The research based on the theoriesof international and domestic export trade, and the methodologies of qualitative, quantitative and case studies. Moreover, comparative analysis,economic indicator analysis, Strength, Weakness, Opportunity and Threatanalysis, and other methods analysed recent developments exploring howChina’s automobile industry can open up the African market in various aspects.In order to describe the feasibility and necessity of China’s automotive industryand how to develop African automobile market, they summarized theiradvantages, as well as identifying potential pitfalls and risks. Ultimately, waysto improve the competitive power that China’s automobile companies concludebusiness transactions with the developing countries in Africa were revealed.Furthermore, these effective measures can help China’s automobileestablishments make trade strategies to further extend the automobile marketin Africa.