Illegal Drug Ads Status And Regulation Research In Xinjiang

Background:With the development of xinjiang region, minority language drug advertisements began to appear. It lead to drug advertising regulatory also has the certain difficulty. View to there are more illegal drug advertisements each year,strengthen our drug advertismets supervision and management system research Combined with human characteristics in xinjiang has important theoretical and realistic significanceObjective:To analyze the present situation of illegal drug advertising in xinjiang region, and urumqi city residents for the drug advertising survey of cognition, understand the illegal drugs advertisement features and xinjiang supervision problems and puts forward our drug advertising regulatory system deficiency.Methods:The method used in this study are statistical analysis, questionnaire survey, the literature review,and expert consultation. Based on2011in xinjiang illegal drugs advertisement number of statistical analysis, and a community residents to urumqi sampling investigation, in addition,the consulting with officers in xinjiang the drug agency about the problem of drug advertising.Result:The current Situation of illegal drugs advertisement in xinjiang region. There are822pieces illegal drug advertising in xinjiang region,during the year201land all of them had handed to the administrative department for industry and commerce. Illegal drugs advertising mainly forms are unscientific expressed the function of drug and exaggerated the efficecy of drugs, these two illegal form account for85%of the all of illegal drugs advertisement. There are five minority languages TV channel in the popular media of the xinjiang region, the drug agency have been monitored Chinese, Uighur,kazakh language of illegal drug advertising. The illegal drugs advertisement distribution is different, the main focus on north regions, in which the urumqi illegal drugs is the maximum number of advertising.Urumqi city residents drug advertising cognition:the drug advertising knowledge and drug advertising ban content of knowledge degree are low, among them only6%of residents say understand how to identify drug advertising approval number authenticity; For "express or implied a proprietary Chinese medicine for natural medicine, safety guaranteed" only13%of the residents identify correctly.Conclusion:Firtly the drug advertising regulatory system is inadequate, laws and regulations to be perfect; Xinjiang region drug ads have some particularity, some compulsory administrative measures targeted is not strong, to be put forward a few national drug advertisement examination standard. Secondly, urumqi city residents to drug ads related to the content low awareness, should according to xinjiang region drug advertising the audience crowd characteristics, the effective implementation of the drug advertising laws and regulations in the promotion of the strategy.