Study On The Logistics Strategy Of Southwest China Petroleum Chemical Sales Company

With the era of economic globalization, enterprise competition is intense than before, logistics has become "the third profit source of enterprise development". Logistics, as an important factor of improving the competitiveness of enterprises, by the theoretical circles and the business community attention, appeared a few representative logistics theory, enterprises have developed their own logistics development strategy, in order to cope with the fierce market competition. Petrochina regards state-owned oversize joint venture, shouldering the national economic growth and oil strategic security two missions, as its subsidiaries, Southwest Chemical sales company to group company the needs of the rapid development of domestic and foreign enterprises competition, contend and challenge, speeding up the development of logistics for Lanzhou petrochemical company strategy imminent. Therefore, this research, in Southwest China Chemicals Marketing Company Logistics strategic positioning, strategic implementation, in the fierce competition in the market to enhance core competitiveness can provide reference and.The thesis is divided into five parts. The first part is the background and research purpose, significance. The second part is the logistics strategy theory, briefly introduces domestic and international logistics theory and logistics strategy of the latest research results and research trends, but also for the research train of thought to provide reference. The third part is the Southwest Chemical sales company current situation of logistics and logistics environment, macroscopically analysis of domestic petrochemical industry logistics current situation and characteristics of the integration of logistics, the necessity and urgency. Specific analysis of the Southwest Chemical sales company logistics external environment and the existing problems, these are for strategy formulation and implementation to lay a solid foundation. The fourth part is the Southwest Chemical sales company logistics strategic planning, is the focus of this paper. With the help of the tools of strategic analysis, choice of Southwest Chemical sales company logistics development strategy and development of logistics strategic starting point, put forward Southwest Chemical sales company logistics planning objectives. The fifth part is the Southwest Chemical sales company logistics strategy implementation and guarantee measures. The study method of this thesis is mainly based on the theory of strategic management, supply chain management, theory of modern logistics management theory, the quantitative research and qualitative research in close connection with, and finishing the Southwest Chemical sales company a large amount of materials, as well as data on the company’s logistics current situation and management of the detailed investigation, analysis of the Southwest Chemical sales company logistics development asset utilization rate, high cost of logistics, asset base integrated ability wait for reason of deep administrative levels, put forward Southwest Chemical sales company logistics development orientation and Southwest Chemical sales company logistics strategy implementation ways, to the southwest of the chemical sales company’s sustainable development and become larger, stronger, industry put forward their own view, have reality draw lessons from a meaning.