The Analysis On The Core Competence Of Southwest Chemical Yunnan Branch Of Petro China

Twenty-first Century is a new era of economic globalization,with the development of information technology and the increasingly intensified reform,the competition between enterprises,coupled with the outbreak of the global financial crisis,the international oil prices have been high,the bottleneck faced by material resource is unable to achieve the effective breakthrough,but also further increase the environmental pressure.China Southwest Chemical sales company Yunnan branch to the new strategic background from the fierce competition in the market and have a place to live in a talent shows itself,the most important point is to establish their own core competitiveness,cultivate their competitive advantage.The research object of this paper is Chinese petroleum Southwest Chemical sales company Yunnan branch,the main theoretical basis is the theory of competitiveness,the main line is around the core competitiveness of Chinese petroleum Southwest Chemical Sales Yunnan branch expansion,and fuzzy comprehensive evaluation method to carry out related research.The paper also fully combined with the SWOT method to further analyze the current operating status of Yunnan branch of Southwest China petroleum chemical industry,and pointed out the problems and disadvantages of Southwest China Petroleum Chemical Sales Yunnan branch company.As the basis for the establishment of index system of core competitiveness evaluation respectively from five aspects,mainly includes five aspects: the company's marketing ability,enterprise culture,management ability,innovation ability and external environment etc..In addition,this paper also make full use of relevant theories of core competitiveness further in-depth analysis of the actual situation of the internal value,China petroleum Southwest Chemical Sales Yunnan branch of the external environment and key ability etc.,put forward for the company long-term sustainable and healthy development of the core competitiveness of the elements and combination,and put forward the construction and construction approaches related to the construction of the development goal of enterprise's core competitive system.Finally,according to the specific evaluation results,the development of the core competitiveness of China Petroleum Southwest ChemicalSales Yunnan branch to develop specific implementation plans and strategies.Through in-depth study of the construction China Southwest Chemical Sales Yunnan branch company core competitiveness system,mainly to enhance the core competitiveness of enterprises to develop a series of scientific,reasonable and effective implementation plan and strategy,so as to further promote the enterprise better construct their core competencies.