Study On The Development Strategy Of International Business In China Construction Bank Gansu Branch

With the development of international trade, and the deepening of economic globalization, International business as a key business categories, it occupies more and more important place within the commercial bank and the financial industry, is an important means which the Modern commercial bank obtaining profits and enhancing market competitiveness, In particular, in the current highly competitive situation, to enhance the overall competitiveness of commercial bank plays more and more important role.International business as strategic business determined by China Construction Bank, is the important development direction of the future, the importance of overall business development have become more prominent for China Construction Bank. In recent years, international business of China Construction Bank Gansu Branch has achieved leap-forward development, business size multiplied, Market competitiveness boosted, contribution of international business for China Construction Bank Gansu Branch increased dramatically. But judging from the status of international business development and competition in the actual, market competitiveness and market share has yet to be further enhanced, great position in the market have not yet been established. Faced with fierce competition situation, strengthening strategic management, study on the strengthening of international business strategy, pay attention to international business development from a strategic point of view high, remain invincible in the international business competition of China Construction Bank Gansu Branch comprehensively.This article from a perspective of strategic management, applying strategic management theory and analysis tools, to study the international business development strategies of China Construction Bank Gansu Branch, aimed at maintaining sustainable competitive advantage, seting great position in the market. First of all, start with the background and significance of strategy research, strategic analysis international business facing Macro environment, industry and market conditions, internal environment, and determine strategy of international business development by using technology tools of external factor evaluation matrix and internal factor evaluation matrix and SWOT matrix. At last, On the basis of SWOT strategy analysis, proposing differences of development strategies and specific coping strategies about international business development of China Construction Bank Gansu Branch.