A Sub-branch Of The Construction Bank Of Customer Relationship Management Optimization Design

Customer Relationship Management is aimed at the transformation of business processes, the implementation of enterprise management by product type, the homogenization into customer type, personality change, to make it truly customer-centric, and transform customer value into the company’s core competitiveness and marketing capacity, profitability, in order to meet the customer demands adequately and reasonably, maximizing the benefits.For commercial banks in terms of customer relationship management through meaningful communication and effective financial products and services, influence customer behavior, and ultimately to achive the purpose of customer access, customer retention, customer loyalty and customer profitability, effective development and expand the customer base of high-value, and improve the operating efficiency of the bank. Customer relationship management for banks to maintain long-term competitiveness and bring new development potential. CCB A sub-branches in order to stand out in the fierce competition in the leading position in the region, must continue improvement of customer relationship management, optimization of the bank customer relationships, increase customer satisfaction and loyalty, for great significance of sustained and rapid development.Based on the CRM theory with the A sub-branch of CCB current situations, point out the problems and status in the implementation of CRM. In the end, it offers some suggestions drafting detailed rules of implementation, improving the assessment system for customer manager and the innovation of financial service processes.