A Marketing Plan For The GAOTIME’s Investment Consultant System Platform

Investment consulting system platform is the GAOTME capture domestic firms developing investment advisory business opportunities in the market, research and development of a broker working platform. As a major financial securities industry to provide technical services company, GAOTEME system platform in many products are mainly used in" marketing " mode, strengthen the specific product, specific customization marketing research is very necessary.In this paper the main branch in Lanzhou marketing object-Hualong Securities for the target customers, in-depth study of the investment adviser system platform of this particular product marketing plan. Mainly from three aspects:one is the research on analysis of Hualong securities investment adviser system platform requirements; two is a custom made the Hualong securities investment consulting system platform, system and service assurance program; three is to develop systematic platform marketing strategy and specific measures for implementation.First of all, through a comprehensive understanding of Hualong securities investment consulting business development train of thought, system platform construction and operation maintenance of historical and current management situation, analysis to identify the customers of the system the function demand of the platform, the system platform construction and operation maintenance requirements, a prediction of the possible input in the construction budget. Secondly, combined with customer investment advisory business development train of thought, put forward to meet customer demand customized various functions of system platform; customer focus on the system platform construction and operation and maintenance requirements, puts forward the system the implementation of programmes and services security scheme. Third, potential customers for budget and system platform construction cost gap, put forward step by step to promote the marketing strategy, and developed a system platform business pricing scheme, specific marketing measures.