The Countermeasures Of Investment Advisory Business Of Orient Securities S Sales Department

Under the background of domestic economy structure transformation, the competition among security companies became increasingly fierce, thus the traditional brokerage business met the bottleneck and need to change.With the issuing of the interim provisions of the securities investment consulting business, this kind of business would be more normative,which helps to enhance core competitiveness of the securities service, and this is the a major change ofprofit model in securities brokerage business.This article referred to a large number of relevant literature, and made sufficient researchof Ssales department, Orient Securities. On this basis, this article also combined the background of brokerage business transformation and strengthening investment advisory businessof Orient Securities.Moreover, according to the specific customer structure and service mode, combining the experiences on developing investment consulting business of global securities industry,this article came up with the problems existing in the actual practice, and made suggestions for further development.This article focus on five key factors in the investment advisory business, including profit model, marketing model, team building, incentive mechanism, and system management. Theinvestment adviser businessof S sales department, Orient Securities, should meet customer demand diversification and individuation of wealth management, and explore a suitable development path. The suggestions are as follows: S sales department,Orient Securities,shouldcreate a service system based onwealth management, establish integrated organization and operation mechanism, increase the intensity of marketing, build awealth advising center, enrich financial products innovation, and cultivate financial management talents, in order to develop further toward specialization, help customers to magnify their assets value, and provide reference for rapid transformation of brokerage business of Orient Securities.