To Improve The Research Of Securities Firm Investment Advisory Services

Since the beginning of 90s,Chinese capital markets into the leap forward development,as one of the core of the main body of the capital market of the securities market in the history of the Guoxie,with a thousand li a day rate of rapid development,although only a short thirty years of development,is worth the western developed countries hundreds of years of development speed.During this period,the development of securities companies has undergone a series of transformation and transformation to adapt to the national development and market economy.The early development of the securities company,the securities brokerage business is one of the main pillars of the business of securities companies,securities companies accounted for more than 80%overall profit,bring a lot of revenue for the securities companies,securities companies rely on the unique characteristics of the early.Any industry can not always huge profits,if the market continues to decline,the stock market experienced bear market,the stock market trading light,will inevitably lead to securities brokerage business profits decline.At the same time,the securities business homogenization,trading commissions cliff style decline and so on,the securities company's business profitability continued to decline,industry profits into low profit industry.The profit margins are constantly compressed and the development is faced with difficulties.The industry is facing reshuffle,and the traditional brokerage business model is facing severe challenges.The management model needs to be changed urgently.The securities company belongs to the financial service industry,must have certain financial professional knowledge and quality customer service,how to improve the service level of investment securities companies has become the most important topic in China securities company.The selection and training of investment advisers,the standard and depth of service,and the timely launching of the securities investment consultancy business,turn the brokerage business of the securities company from a simple channel business into a professional value-added service transformation.Starting with the concept and the significance of this service from the investment adviser,to explore the experience of investment advisers at home and abroad,and draw on the advanced and effective methods at home and abroad,to find effective suitable for China development investment advisory service mode,to enhance the level of China's securities investment consulting company,which makes the development of the capital market healthy and stable and orderly.