Based On SWOT Analysis Of Luoyang Banks To Cross-regional Business

The mid-1990s, urban credit cooperatives in China based on the formation of city commercialbanks, city commercial banks is a product of China’s banking reform, financial regulatory authorities toorganize the urban credit cooperatives, to resolve a product of the local financial risks. Had the mainpurpose of China’s form of city commercial banks is to guard against and defuse financial risksaccumulated by urban credit cooperatives, not to expand its scale. Therefore, since the inception citycommercial banks, its business area to be targeted at a particular city. City Commercial Bank was foundedon the basis of urban credit cooperatives in serious capital deficiencies and huge non-performing assets,city commercial banks in the early days of cross-regional economic strength.With the development of banking competition, differentiation, expansion and urban commercialbanks, city commercial banks in recent years the role of the whole banking sector in China, more and moreattention. According to statistics, in2011, a total of city commercial banks in China147, nearly tenthousand outlets; total assets amounted to9.1822trillion yuan, an increase of26.1percent, an increase inthe banking industry. Financial regulators also gradually relax restrictions on cross-regional operation ofcity commercial banks, allowing the operating strength of the city commercial banks to cross-regionaloperation, which adopted a "divide and rule" regulatory ideas. City commercial banks’ cross-regional"refers to the distribution outside the city. Banking practice, with a number of city commercial banks to setup off-site branches, city commercial cross-regional business gradually accelerated pace.Financial services is the blood of the social and economic development. With the Central PlainsEconomic Zone as a national strategy, the construction of the Central Plains Economic Zone, withoutfinancial support. Luoyang in the second largest city in Henan’s economic development, for the CentralPlains Economic Zone powerful "engine". Luoyang banks as Henan Province, the only one supervisoryratings of the two-line standard of city commercial banks are an important part of the "engine". Luoyangbanks born in the fertile soil of the Central Plains, rooted the Heluo the earth, the positioning is based onthe urban residents, based on the small and medium-sized enterprises, based on the local economy. TheLuoyang Bank to strengthen the financial services and product innovation, to build the brand image of public banks, SMEs preferred bank. Bank of Luoyang as the first city commercial banks in Henan Provinceset up a county-level sub-branches, first initiated the establishment of the first village bank, first remove the"Commercial" hat, the first establishment of the first off-site branch of city commercial banks, in a cross-inHenan Province, city commercial banks in the forefront of regional business. The Luoyang Bank, forexample, its cross-regional business advantages, weaknesses, opportunities and challenges, and to explorethe nature of its relevant recommendations for the development of cross-regional.