Research On Construction Of Enhance Market Competition Ability Of CP-world Company

With the development of Chinese society, information technology has become the nervoussystem of the national economy, and information security is the hub of the nervous system, withthe increasing application of information technology level, the level of information security hasraised. That is, the more popular of information, the more useful of application. The higher levelof illegal attacks, the greater of information security market. The country attaches greatimportance to the field of information security, every year the investment of information securityhas leaping development. The company of Hanbai Han’an was engaged in R&D and productionof information security products, program design, and system consulting services.This thesis analyses the information security products and its market competition on the basisof the development trend of information security business and its product characteristics, in orderto explore and create a new information security marketing business model for the start-upenterprises. This thesis will make a comprehensive study on the Hanbai Han’an company from anactual combat point of view based on the strategic management, marketing management and otheraspects of knowledge. There are two purposes of this thesis: first, it will provide detailed industryanalysis and development experience for the information security business company andcontribute some strength for the benign development of the information security; second, it canprovide a more feasible marketing strategy for the Hanbai Han’an company in order to enhance itsmarket competitiveness.This thesis consists of six chapters. Chapter1is a brief introduction to the thesis. It presentsthe background, significance and literature review and research methods of the thesis. Chapter2presents the theoretical foundation of the research. It presents the relationship between the contentof the market competitiveness and the marketing strategy. Chapter3is the analysis of the HanbaiHan’an company’s present marketing condition, including the market scale, present marketingcondition of the company. Chapter4is the analysis of the marketing environment of the HanbaiHan’an company, including company’s market opportunities, competition environment and thetarget market. Chapter5is the analysis of the Hanbai Han’an company’s marketing strategy, including marketing model, the specific marketing strategy and marketing organization andcontrol and so on. Chapter6is the conclusion of the thesis.