H Life Insurance Company Marketing Strategy Based On The Theory Of4R

Along with the development of market economy, the insurance industry has made remarkable achievements. But with the foreign insurance developed countries, the insurance industry marketing concepts backward, basic to4P theory for marketing strategy guide, to foreign marketing theory of copy existing problems, no specific theory and practice, cause insurance industry problems emerge in endlessly. Especially in our country, the research of the theory of life insurance marketing is not well, lack of effective guidance of the life insurance industry, serious impact on the healthy development of the exploring, how to adjust the marketing strategy, has become a very important topic of exploring the whole.This paper is to expound and research marketing theory for the premise, through comparing three marketing theory, and life insurance marketing system at home and abroad, the disadvantages analysis, the paper summarizes the problems going, it is improper use of foreign marketing theory is the question. Then use analysis and comparison, the theory with practice, for example, methods, combined with H life insurance company of internal and external environment and specific marketing strategy in order to verify the life insurance industry common problems, and the applicable4R the feasibility of the theory. Finally, according to the theory of4R marketing strategy, market reaction speed customer relations strategy, relationship marketing strategy, improve customer delivered value strategy, make suitable H of the development of life insurance company marketing strategy, to improve the company marketing strategy to provide the feasible improvement measures, China is the healthy development of the entire serve a useful references.