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The Research On Displaying Art And Marketing For High Treet Brands

Posted on:2013-05-23Degree:MasterType:Thesis
Country:ChinaCandidate:S C ChenFull Text:PDF
GTID:2249330371495303Subject:Art of Design
Abstract/Summary:PDF Full Text Request
With the internationalization of the apparel market, in a series of luxury brandsentering China at the same time, some high street brands (High Street Brands) alsobroke into our lives, and meet the ordinary people of this group’s growing fashion andtrendsneeds. Under favorable for all the people was the tendency of the expansion. Thisin recent years the popularity of fast marketing model of the global fashion industrywhether it is from the rapid growth of a few times in the span of a few decades, jumpedto the backbone of an integral in the world of fashion and easily earn a handsome profit?It is understood that, in the High Street brand marketing philosophy, the terminal shopsdisplay the role and significance of design has not be underestimated, and clothingexhibition in China is still an emerging industry, but in recent years, clothing exhibitionin brand clothing the importance of development, but also by the growing number ofapparel companies know, and gradually extended in the terminal sales application.This article from the concept of high street brands, the origin of the beginning,several excellent high street brands such as ZARA, brands such as exhibition designanalysis, the premise of Shanghai, Suzhou High Street brand research, access to a lot ofliterature on the basis of the importance of clothing exhibition from the start, focusingon analysis of high street brands (high Street brands) and the interaction of theexhibition art, how to lead America and the new trend through the surface of things tograsp the essence behind the law in order to analyze specific issues, can blaze a trailsuitable for the market for the future of our local brands, but also to the Everlastingdevelopment road.
Keywords/Search Tags:high-street brands, fashion, marketing, displaying art
PDF Full Text Request
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