High Street Fashion Brands Operating Mode

At present, one new name of "high-street brands" appears in fashion community, and this new operation mode grows dozens of times in these years. How dose it grow so quickly and become backbone force in global fashion community? How does it gain considerable profit from the uncharitable customers under the social developing and financial crisis?Nowadays, several famous high-street brands enter Chinese market, and it has impact to our domestic dress brands. It is a new and critical problem that how to tackle the impact and abstract elite from the marketing concept of high-street brand, let the elite combine with our national condition and seize 1/4 global market.The article will illuminate the developing history, marketing mode, status in quo and influence on fashion brands development of high-street brand based on status in quo and background of M-pattern society, concept and origin of high-street brand, analysis to several famous high-street brands such as "ZARA", "H & M" and "C & A" and comparison between high-street brand and traditional fashion brand. Finally, we have three conclusions:develop future operation mode based on Chinese traditional culture and humanism; treat the success of high-street brand together with history developing; master the essential rules and resolve the problems based on actual conditions. We hope our local brands will fit for demands of market and keep on developing with special features...