Noah E-Learning Products Marketing Strategy

The Chinese electrical education industry is the rising industry after Reform and Opening-up. With the development of20years, the industry is attracting various enterprises with its ongoing growth and wide future. The form of products line is from electrical dictionary、learning machine、point read machine、point read pen and mini student computer to internet tablet PC for learning. The software line include rounded internal setting for various dictionaries with licenses、electrically internal setting of excellent books from the main presses、technology of searching for learning、videos of famous teachers from famous schools、the application and development of learning software basing on Android system. The customers include children, students from primary schools, students from middle schools, college students and adults.First of all, as a leading brand in the industry, Noah company plans the production, service and the related content strategically, which meet the market demand at the most. As a marketing person, the followings are the things we should think of:the road of development of Noah company; how to start, develop and break through the market to be the Top.1; the troubles on the way of development and solves them; the plans of f strategy.The second, it will analyze the existing marketing environment of Noah with PEST, Model of Potter Five, SWOT,4P and other knowledge of marketing. Researching the advantageous points and disadvantageous points and the proposal of improving of Noah learning machines at the aspect of marketing.The last, the thesis will try to put the knowledge of marketing into the practice, which can be used by other enterprises by the researching of the Noah learning machines marketing strategies. It will also point out the experience of success, the existing problems, risks and suggestion of improving by researching the brand running, agents building and management of promotion of Noah production. With the mentioned points, it will complete the form of marketing, contribute for the industry and increase the benefit for enterprises.