Corporations Financial Comparison Analysis Between Menniu And Yili

Dairy market in China in the90s to the beginning of21century governors infighting (2005years ago) of The Three Kingdoms tripartite confrontation (yili, mengniu, guangming), and to the present pair ii (mengniu, yili), present a fierce market competition situation. At present the cow and the Erie mange from efforts to control, brand influence, product quality three perspective, are hard to two points, in this case how to judge a company has the potential to be the better development of investors are faced with the problem and the solution of the problem for investors comprehensive, the understanding of the system of two great oligarchs grounds, and thus make their investment choices, and at the same time, this financial data and the financial data, combined with a variety of financial indexes and comprehensive non-financial indicators research analysis method to study other enterprise operating conditions of generality, therefore, is to financial analysis theory of beneficial exploration and application.In order to better research two of the company’s financial situation, this article to the point of view of the investors from macroscopical to microcosmic, in accordance with the qualitative analysis with quantitative analysis into the method of combining the two companies are compared. First of all, this paper expounds the basic condition of dairy industry, including the development course, the current situation and future development trend, introduces the dairy products in our country enterprise of the four main development mode, and with10including mengniu, Erie, light, three yuan dairy products such as enterprise the2006-2010financial data as the foundation, statistical analysis of our dairy industry industry average financial indicators, as the Mongolian cow, Erie financial contrast reference. Then according to the analysis of the financial steps, from basic financial enterprise index (debt paying ability, profit ability, growth ability, cash creation ability) of the two companies to basic financial status of comparison, and then analyses the two listed companies in the financial risk similarities and differences, finally, the company dupont analysis and evaluation of two enterprise general conditions are compared. Research found that Mongolian cow with high growth, is accompanied by high risk, its profitability, cash creation ability will be lower than the Erie, but its development potential and huge growth ability; In order to represent the Erie as enterprise, has the stable market share, higher performance, and cash creation ability. The dairy industry financing volume enough, financial risk is small, and the estimated market value is low, have good development potential.