Express Delivery Enterprise Research Based On The Customer Perceived Value

In recent years, with the development of domestic express service industry, the growth rate have increased year by year. The international express delivery industry giants have joined the Chinese express industry such as:FedEx, UPS, TNT and so on. The giants have launched a fierce competition with domestic such as EMS, postal express and a number of private express delivery companies and contend for market share.In this context, business managers or logistics industry experts and scholars have started to study how to improve quality of express services, shaping the core competitiveness of enterprises from a different point of view. Before years some scholars study and enhance the quality of express services from the angle of the enterprise. With the customer perceived value theories continue to win support among the people.More and more people transfer to the customer as the center from the original "enterprise resource angle". They study the feelings of customers and understand customer needs. The experience of the customer perceived value in pains and gains have become the fundamental index as evaluated by a courier service enterprises.This paper uses the theory of customer perceived value, customer perceived service industry with the theoretical model and research method, in order to explore to know the customer perceived value. Which dimensions can influence the courier service, customer perceived value. What is the index in each dimension. Then according to the results of previous studies including the Gronroos professor’s perceived service quality model, SERVQUAL scale, as well as the LQS model point of view, is applied to the express service industry established a theoretical model, and apply the design of questionnaire, empirical research, screening data, eliminating index item content. A lot of dimensions can still be used in express industry. These dimensions include:tangible, response, information, economy, reliability, empathy and safety, a total of7dimensions and22indicators. Finally, I am proposed to enhance the customer perceived value strategy with the date. Mainly from the tangible perception value, economic value, perceived value, enhance the reliability of perceptual information perception value promotion and empathic perception in order to enhance the value of these aspects carries on the elaboration.