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Strategy Study On The Sustainable Tourism Development Of Bagong Shan

Posted on:2013-08-04Degree:MasterType:Thesis
Country:ChinaCandidate:M H ManFull Text:PDF
GTID:2249330371499600Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Tourism has become the fastest sunrise industry in the world, it is to be the impor tant industry in social economy. Tourism is people’s temporary mobile in foreign land, which include all kinds of activities they take part in and the facilities and services ca ter for their needs. Tourism is a voluntary activity. Along with the economic developm ent, the leisure time increase, income growth, as well as the improvement and efficien cy of the traffic network, people no longer content with basic material requirements b ut begin to seek spiritual enjoyment and increasing the demand for tourism product. N owadays more and more people want to participate in personalized, diversification an d characteristic tourist activities. They choose to loosen body and mind for fun and im prove the quality of life and happiness index through the trip.Since the reform and opening up, China has formed a socialist market economy with Chinese characteristics. The productivity has developed tremendously and the GDP ha s kept a double-digits growth those years. As the pillar industry of the tertiary industry, the tourism has developed greatly also. The domestic tourism springs up like bambo o shoots after a spring rain, which drives the development of related industries. Statisti cs show that the tourism industry has collected109industries and39departments of t he national economy. According to the calculation of WTO,1RMB income increase o f the tourism can drive4.3RMB increase from other industries. It shows that the pros pering of tourism has a huge effect on many other industries. As we know, the develop ment of Chinese economy also brings the opportunity as well as challenge to the devel opment of Mount Pakung tourism.Tourism is the sunrise industry, developing fastest in the world, playing a key role in t he present community economy. Under the influence of two driving is travel market g rowing demand and Tourism consumption upgrade and because of a desire for quick r eturns and being shortsighted, some scenic spots ecological environment have been su bject to destroy. The serious homogenization of tourism products and hostile competiti on lead to the disorder and disarray of tourism. The environment problems break the1egend of "smokeless industry", and it is time to make sustainable development into pr actice. Influenced by both the bloom demand for tourism market and the upgrading of consumption structure, it is very important to programme for the development of the Mount Pakung. It is very important in regional tourism development and program, it r elates to the development of tourism in the global and strategic issues, and it has pract ically significance to research sustainable development of Mount Pakung tourism. Based on the above background and purpose, this essay analyses the development stat us and resources advantages of Mount Pakung, and it is necessary to develop in a sust ainable way. It proposes the sustainable development of Mount Pakung Tourism "thre e steps" strategic goal. The first stage is to be the back garden of Huainan Municipal P eople and became the influence scenic area in Anhui province. It has been basically ac hieved.It is in the long-term stage currently, namely the Medium-term stage to create Mount Pakung to be the best tourist destination and tourist center in the Northern Anh ui. The long-term stage is to build the domestic first-class tourist destination.To the fe asibility of sustainable development of Mount Pakung, it mainly analyses from such a spects as evaluation and classification on scenic area resources; volume calculation; th e market research based on the tourist experience; the policy support and strategic opp ortunity joined in the Heifei economic zone. Meanwhile, the sustainable development of Mount Pakung faces some constraints, such as the difficulty of resource integration, the conflict between economic industry and tourism industry and so on. In end, the a ssay, combining the strategy plan of the Mount Pakung tourism development and in c onnection with the restraints and advantages of sustainable development, point out tha t the measures of the sustainable development should start from five aspects, those are to destroy the restrict between the administrative divisions, realize the resource integr ation of the overall interest and partial interest; plan reasonably the development abou t souvenirs, model green tourism image; develop history literature resources, stress the characteristic programs and use policies properly and optimize the distribution of res ources. Achieved the health, stability and sustainable development of tourism through exploiting advantagesThese countermeasures provide reference for strategic planning and management of Mount Pakung tourism.
Keywords/Search Tags:Mount Pakung Tourism, Sustainable development, Regionalcooperatives, integrate resources
PDF Full Text Request
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