Exploitation And Sustainable Utilization Research About Ningde Coastal Tourism Resources

Coastal tourism will become the most promising industry in the new21th century, Ningde city has a long coastline and very rich coastal tourism resources. It is located in between Fuzhou and Wenzhou which are two tourism cities, It covers the west coast of the strait tourist area and is a very important bridge connected the tourist area of the Yangtze river delta. With unique resources and regional advantages, Ningde coastal tourism will not only be the core industry of Ningde Third industry, and will play an very important role in the economic development of Ningde city and in the improvement of people’s living standard. But so far there is no systematical research and analysis which has to be done by experts and scholars on Ningde coastal tourism. In this study, development and sustainable utilization of Ningde coastal tourism resources is analyzed by the author.Based on extensive information and data and field survey about Ningde coastal tourism,the anthor has understood the quantity, distribution, characteristic and value of the tourism resources in Ningde,and the situation of tourism infrastructure and tourism market situation, development and utilization, the author also find the problems in the process of the exploitation and utilization of Ningde coastal tourism.In combination with the national standard "traveling resources classification, investigation and evaluation"(GB/T18972-2003) and the Han Lumin’s coastal tourism resources classification system,the author create and set up his own coastal tourism resources classification system, and classify Ningde coastal tourism resources. After the classification of coastal tourism resources,the author take the comprehensive evaluation of Ningde coastal tourism resources and make the SWOT analysis. Put forward "11237" functional partition and coastal tourism resources development mode on sustainable development of Ningde coastal tourism, and points out that we should constantly improve the coastal tourism system and take measures to guarantee the development of Ningde coastal tourism.