Research On China "Brand Of New Countryside" Construction Index

According to the outline of Twelve Five-Year Plan, building new socialist countryside is the specific requirement to solve the "three rural" issue, and to promote further prosperity of the national economy. And then, in the era of brand marketing and consumption, the inevitable trend of the new socialist rural construction is to carry out the brand of new rural construction. China currently has about 800,000 villages, of which there are many villages of characteristics, such as paper-cut village, pepper village and bone carving village. How will these rural branding? And how to output one by one distinctive brand of New Countryside cards? This is a subject of urgent need to explore. In this study, the starting point is to develope a scientific and systematic index for construction of Brand of New Countryside which has been to gradually open up the situation, and to examine the ideas of the new rural construction from a branding perspective, and thus provide scientific guidelines for their actual operation.The study, which lasted nearly a year, gets an index system of "Brand of New Countryside" construction through a combination of Literature Research, the Delphi Method, and the Analytic Hierarchy Process. The index system is divided into three sub-systems, which are the basic elements, the elements of brand strength, and the index of enhancing contribution, and under them there are 13 second-level indicators and 39 third-level indicators; all of these cover the various dimensions of brand of new countryside construction. According to the conclusions, the weight form of the index system showing a situation-the highest one is the index of enhancing contribution (0.4183), followed by the elements of brand strength (0.3319), and the basic elements is the lowest (0.2499).