A Study On Family Customers’ Acceptance Of Things Of Internet Products Based On Tam For Telecom Operators

This paper focuses on the study of family customers’acceptance of things of internet products based on TAM for telecom operators.This paper chooses the family customers of telecom operators as the main object of study, telecom operators’products of things of internet as the research basis.In this research, I propose the famlily customers’ acceptance model of things of internet products for telecom operators, whitch combined with technology acceptance model and innovation diffusion theory model, and conduct empirical research.Through the analysis of 312 valid questionnaires, we found that perceived usefulness, perceived ease of use and innovative have positive impacts on behavioral intention to use of family products of things of internet.Safety and compatibility have positive impacts on perceived usefulness, products design complexity has a negative impact on perceived ease of use and interaction has a positive impact on perceived ease of use.