The Research Of Profit Model Of SNS Websites-Based On The Analytic Hierarchy Process

With the emergence of the WEB2.0 technology platform, the SNS websites has developed quickly. The Number of sites users has grown rapidly. The developments of SNS websites make it become the research focus of many scholars. Driven by the profit maximization of SNS websites, to find a reasonable and effective SNS website profit model appears to be particularly important. This paper has innovated in the method of selecting the profit model:based on the Life-cycle theory, using AHP to select the profit orientation (target) of the current life-cycle stage, capture user data, from the user perspective to determine the sensitivity of every target to the SNS websites profitable. At last, provide the recommendations for the development of SNS websites.The main thesis of this paper is divided into four parts, the selection of the research methods, the selection of the profit orientation (targets), the determination of the weights of every peripheral targets, profit model analysis.The selection of the research method:summary of domestic and foreign research methods, while avoiding disadvantages, to determine the life-cycle theory and the AHP research methods. The selection of profit orientation(target):summary the profit orientation of the famous SNS websites, for renren.com example, with the current stage of life cycle, select the profit orientation(target) of the target layer, middle layer and the peripheral layer in turns.Determine the weights of the peripheral target:designing the user questionnaire, acquire the user awareness information of peripheral profit targets, analysis the Credibility of user information, from the user perspective to determine the sensitivity of every target to the SNS websites profitable.The analysis part of the profit model:in the current stage of the life cycle, the most sensitive peripheral target to the website profit may bring the most significant gains. And it should be the focus of the short-term promotion.This paper introduces AHP into the research of profit model. Compared to literature reading method, comparative analysis method, the selection of profit target are more Comprehensive, and systematic. In addition to the introduction of the life-cycle theory make the target selection and the target weight determination more targeted, Thereby increasing the credibility of the results of thesis research.