The Research Of The K Telecom Branch Service Quality Improvement

With the development of communication technology and telecom business, the telecom enterprise which as a typical service-oriented enterprises changes profoundly in its management development environment and customer consumption psychology and customer complaint hotspots etc. The telecom industiy value chain is facing new challenges and the telecom enterprise has made transformation from scale growth-type to value growth-type. To take more initiative in the market, the telecom enterprises must change the mode of thinking, and recreate the value chain of enterprise development. The telecom enterprises must make its core competence from relying the strength of the network size to the advantage of service competitive, and take its own core competence which has differentiation advantage as soon as possible, and stimulate users’ demand, promoting business increase. The K telecom branch service is analyzed in this article, and makes the lifting scheme of the service quality through analysis the question. By applied the combination method of qualitative analysis with quantitative analysis, the article analysis the existent problems in service management of K telecom branch, and make the thought and measures of improvement branch service ability. It not only has a very important theoretical and practical significance to the development of K telecom branch, but also makes the foundation for the future of the company’s sustainable development.