An Research On The Development Of The Ocean Theme Park

With the rapid development of social economy and increasing living condition in China, the requirement of people is also growing higher. The ocean theme park, one of modern traveling destination, has become an independent economical industry and the number of it is growing as well as the scale is extended. The ocean theme park as the modern main space site of ocean leisure tourism plays a more and more important role.Qing Dao Polar Ocean World, which is the first aquarium in China, shows unique charm in the tourism development. The essay chooses Qing Dao Polar Ocean World as the study example so to explore the developing strategy for China ocean theme parks in order to offer effective methods and keep the sustainable development as well as enrich the study of the relevant industry and bring the attention of the relevant organization. The developing history and present situation of Qing Dao Polar Ocean World is presented. Based on the reference of developed business model and present situation of advanced international ocean theme parks and related with the situation and problems of Qing Dao Polar Ocean World, the essay combines the theories and facts and uses the analysis of industrial environment, analysis of aims and SWOT analysis and points out the developing strategy for Qing Dao Polar Ocean World, including concentration strategy, multiform strategy and sustainable strategy. Meanwhile, in order to maintain the effective business activity, the essay discusses the marketing patterns as follows, entertainment marketing, sense marketing, esthetic marketing, theme marketing and culture marketing and points out the marketing method for Qing Dao Polar Ocean World so to have a sustainable developing way for ocean theme parks.The creation of the essay is based on the background of development of experience economy and makes the analysis of the requirement of the tourists, relating with which the developing strategy and marketing methods are discussed.The essay has the reference value and promoting meaning for Qing Dao Polar Ocean World, which could establish its own in serious competition in the market and keep long term effective sustainable development and lead the local economy.