Research On The International Competitiveness Of Tourism Service Trade In China

The international competitiveness of tourism service trade has gradually become the important component of national competitiveness.All countries are developing their tourist resources actively to grow their own travel trade,so international tourism market competition is also more and more fierce.Since the1980s,tourism gravity has shifted gradually from the traditional European and north American market to emerging market.The tourist resources of China are rich.Our country is a big tourist country,but not a power tourist country. With the establishment of China-ASEAN free trade area and the implementation of "the service trade agreement", China and ASEAN tourism cooperation and competition relationship are more highlighting in the economic crisis period.Most of domestic scholars have researched on the international competitiveness of our own country,while few scholars have researched on the comparative analysis of the international competitiveness of tourism services trade which is between our country and the other countries.The contrast analysis of the international competitiveness of tourism services trade of China,Singapore,Thailand and Malaysia is less,especially in economic crisis background.In view of this,this article is based on the comparable analysis of Singapore、Thailand and Malaysia.We can learn from the tourism development experience of these countries,and put forward some suggestions for our own tourism service trade.This article is written based on the theory of industrial international competitiveness including the theory of absolute advantage, the theory of comparative advantage and the theory of competitive advantage theory,compared our country’s tourism service trade development present situation with Singapore,Malaysia and Thailand’s which from the dimensions of the entry tourism.What’s more,this thesis is adopted the quantitative and qualitative,empirical analysis and comparison analysis.The article compares the Status Quo of Chinese,Singapore,Malaysia and Thailand’s tourism service trade on two aspects which are the total amount and the structure of the tourism competitiveness.The conclusion is:Chinese total amount of tourism service trade is larger than Singapore,Malaysia and Thailand’s.But international competitiveness of tourism service trade is not power.Chinese, Thailand and Malaysia’s development of tourism has international competitive as the developing tourism countries; Singapore’s tourism has strong competition in the world.According to the characteristics of the tourism service trade,the author choose export market share index, symmetrical revealed comparative advantage index and service quality advantage respectively from the absolute、relative and quality of service three levels which be used to analyze and compare international competitiveness of tourism services trade in China,Singapore, Malaysia and Thailand.The results show that:China fully reflect the advantage of big country on the export market share,the second is Thailand,Malaysia and Singapore take second place; on the RSCA index analysis, the rank of international competitiveness of tourism service trade in China is lower than the rank in Thailand and Malaysia; on QC index analysis,the index of Chinese is lower than the index of Thailand and Singapore’s.Based on potter’s diamond model,this artical analyzes the influencing factors to international competitiveness of our country’s tourism service trade. According to these factors,we make empirical analysis with some index,the results show that:the domestic demand,relevant and sustaining industry, travel service trade organization have some certain influence on our travel exports; human capital to our country tourism service trade exports is no significant influence.Finally,drawing lessons from the development of tourism service trade of Singapore、Thailand and Malaysia,on the basis of this from the country,industry, enterprise three levels pertinently,the writer puts forward the countermeasures of promoting our country international competitiveness of tourism service trade.