Comparative Analysis Of International Competitiveness Of Tourism Service Trade Between China And Japan

As one of the countries with better development of tourism service trade in Asia,Japan's geographical location,cultural background and consumption behavior have more common points with Chinese residents,so as to further clarify whether China's tourism service trade can show higher competitiveness in countries with similar international development prospects.Choose to compare with Japan's tourism service trade on international competitiveness.Based on the comparative research background and significance of the international competitiveness of China-Japan Tourism Service trade,this paper contrasts the international competitiveness of two tourism service trade in China and Japan by comparing the international trade market share,Trade Competitiveness Index and Revealed Comparative Advantage and Revealed Competitive Advantage Index four competitiveness indices.Based on the principal component analysis,the paper obtains the comprehensive score of the international competitiveness of China-Japan Tourism Service trade,and then further analyzes the influential factors of the international competitiveness of China-Japan Tourism service trade.Selecting the comprehensive score difference of tourism international competitiveness of China and Japan as the index of international Competitiveness of tourism service trade and setting it as the dependent variable,select the number of tourism practitioners in the two countries,the number of international flights,the number of travel agencies and the domestic residents tourism consumption,tourism trade total proportion of GDP as an independent variable verify that the independent variable has a significant effect on the dependent variable.Based on the empirical results and the development of China's tourism service trade,put forward corresponding suggestions to improve China's tourism service Trade international competitiveness further from the standpoint of the government,industry and enterprises.