Tianshui Tourism Marketing Strategy After The Formingof The Three-dimensional Lines

Tianshui will become the core cities of the Atlantic Delta Economic Zone ", to Center City as the center of highway, railway, aviation trinity of three-dimensional integrated transport hub system will be built during the second five for Tianshui, in the face of Tianshui tourism marketingthe actual status of the marketing, strategic positioning and specific tourism marketing mix strategies.First, this study combined with the tendency of the Tianshui local scenic tourist demand questionnaire survey questionnaire of research and Tourists in Xi’an the needs of tourism consumption and tourism spending habits survey after survey of the target consumer groups SPSS analysis, concluded that Tianshui Tourism Market:tourists mainly to short-term visitors in the surrounding visitors to the family unit, leisure travel is the main purpose of traveling by car as the main form.Tianshui City tourism marketing status quo using the SWOT analysis to determine the customer’s address in the short-term leisure travel, traveling by car program is to create a healthy leisure theme park as the core, relying park construction Traveling by car base project.In this paper, the attraction of management theory and tourism destination marketing theories focus on the tourism product strategy and tourism channel strategy to do guidance, refer to at home and abroad can learn from tourism marketing ideas, the main line in G+4P concept in tourism marketing strategy from the tourism product,5channel strategy, pricing strategy, promotion strategy, and government marketing point of view a specific marketing strategy, implementation of marketing strategy points.In this thesis, the main solution is a convenient transportation, the marketing problems of the short-term target customer base in the Tianshui leisure traveling by car market in the study of innovative construction of the reference to health and leisure theme park in the western, initially constructedthe Tianshui tourist attraction system and product marketing ideas to be interpreted. This framework Tianshui tourism destination marketing system structure.The introduction of a microblogging marketing, he introduction of a microblogging marketing, word of mouth marketing, emotional marketing, cross marketing, new marketing ideas to improve the development of regional tourism industry is the main objective of Tianshui tourism marketing mix strategies in the formation of three-dimensional lines.