Thoughts Of Small And Medium-sized Service Enterprises Internationalization In Our Country

With the integral progress of the world economy, internationalization has become an inevitable trend for modern enterprises. Internationalization strategy is one of the important methods to improve the competitiveness of enterprises in our country. With China's membership of the WTO, the service industry opens to the outside more deeply. Facing competitive pressures home and abroad, the service industry needs to adopt "Going-out-for-globalization" strategy. As the main body, internationalization of medium and small-sized companies has an important impact on that of all enterprises. On the other hand, the service industry development which is one of the important indexes to measure the international competitiveness plays a more important role in the economy development of our country. However, this industry in our country develops slowly. After the entry of WTO, internationalization is inevitable for the service industry with more challenges. Then taking the mall and medium-sized service enterprises as the analysis point, their development will drive that of the whole service industry.The first part of the paper summarizes the theories of small and medium-sized service enterprises, which contains the internationalization theories of enterprise, small and medium-sized enterprises and service. In addition, this part also puts forward the definition of small and medium-sized service enterprise. The second part analyzes the necessity and feasibility of the small and medium-sized service enterprises internationalized management. In the third part the writer discusses the contemporary domestic development and international development of small and medium-sized service enterprises, and analyzes the existing problems besides advantages. The fourth and fifth parts put forward the measurement at macroscopic level and microscopic level. At macroscopic level, the writer suggests improving the environment from the aspects of financial support, lines choice, social service system, SMES (small and medium-sized enterprises) cluster development and so on. At microscopic level, the author emphasizes that the small and medium-sized service enterprises ought to choose the efficient methods of internationalization, set up the vivid personnel system, carry out international marketing and so on.The paper mainly carries through theories and counter measure analysis together.