Strategic Position And Strategic Analysis Of Henan Yx Fower Company

Henan YX Power Company Limited was born in1986,has become a larger state-owned powercompany in Henan. Along with the company’s rapid development,enterprises are facing competition in theinternal and external environment which also is in marked change. How to recognize these changes andthen make reasonable adjustment is the enterprise’s core work. Strategic management theory is mainlydetermine the corporate brand positioning, the overall strategy formulation, implementation, control andcorrection of management, strategic management contributes to the formation of a common vision, clearenterprise’s mission and goals, through the control and correction to ensure that the overall strategicdirection stability and the realization of.In this paper, on the basis of studying and using of related strategictheory, reading a lot of literature data, collection of the information, with example of the Henan YX powerlimited company which facing opportunities and challenges, using microcosmic, qualitative andquantitative analysis method, studied Henan YX power limited company development strategy planning indetail. The main approach used is based on power industry and power company limited to YX SWOTanalysis, analysis of the advantage of the enterprise basically has intensive level, with high technology andmany other outstanding production elements and has a huge consumer market, inferior position focused oninfrastructure renewal speed, safety is not guaranteed, high energy-consuming variable electrical sharesoutstanding, capital shorts relatively, specialized control level is not very high, the Potter model is appliedto the actual level of competition, industry suppliers actual communication level, consumer actualcommunication level, the impact of alternative products, competitors have created challenges and so on cansignificantly affect company strategy factors detailed analysis. On the basis of the analysis conclusion, firstof all should be located in surely (disadvantage opportunity) strategy, require the company to use existingadvantage, build scientific and reasonable information control basis, pay close attention to old networkadjustment to power supply security has laid a solid foundation, through various channels to collect funds,adjust capital framework, to ensure the economic return rate, with technology development, throughscientific and technological competitiveness, create considerable economic value. Subsequent shouldimplement (advantage and opportunity)(advantage-threat) strategy, through enhancing the competitiveness of enterprises, enhance the sustainable development level. Will build backbone network asthe key, and constantly improve the system design level, to China in area power market management to laya solid foundation. Finally using the prior to the analysis of combinative company oneself is actual, developHenan Xinxiang YX power limited company strategy are: to grasp the development opportunity, participatein market competition process, the maximum seek the company development, continuous accumulation ofmanagement experience, scientific and reasonable processing power adjustment of system risks, forwardintegration, can scientifically and reasonably with the current resources and consumer market, from theindustrial value chain development, expand the scope of business, to avoid industry or related agreement inthe significant adjustment, through various means of scientific and reasonable use of social capital, carryout relatively stable business. This is determined by the implementation of the strategy of specific means ofadvance strategic layout, meet a challenge; use of the advantages, accumulated sufficient; and activelyexplore the market, form the power advantage; to improve the company’s corporate governance structure;from the industry industry development and carrying out strategy effectively.