A Study On The Reform And Innovation Of The Development Of China Guangfa Bank’s Unsecured Loans

Small and micro-enterprises have been emerging, with the reform and opening-up, and playing an increasingly critical and positive role in our nation’s economic development process. They are the main sources of employment stimulation, offering those enterprisers a big development platform and being the importance power for scientific and technical innovation. Therefore, the healthy development of the micro-enterprises should be enlisted, for it is of strategic importance for our country to overcome the impact of international financial crisis as well as keeping a steady and rapid growth.For the past few years, our government has placed great emphasis on the small and micro-enterprises’financing problems and issued a series of policies and measures to support their development, which has achieved positive results. Still, lots of problems, such as the ascending costs and financing difficulty, are prominent. How to further effectively lower costs, increase efficiency and promote the sustainable development of financing service has been an urgent issue.In this essay, the analysis of macroeconomic environment will be taken as a starting point to explore the current market of domestic unsecured loans and forcast their future development. Combining with the in-depth analysis of the major business simulation, risk management and operation techniques, development bottleneck and regulatory difficulties, the restrictions of the development of the unsecured loans will be found and then to propose a solution from the perspective of model innovation, technological innovation and management innovation. This essay will be divided into six parts. The first part is an introduction; the second part is a general introduction of the current development situation of the unsecured loans market; the third part focuses on the analysis and the comparison of the business simulation and operation techniques of the mainstream unsecured loans, including the personal loans; the fourth part is to analyze the challenges and bottleneck faced by the China Guangfa Bank when it is promoting its unsecured loans; the fifth part is to systematically propose a strategy, a reform orientation and an innovative thought for the bank’s development of the unsecured loans based on the previous analysis; the sixth part is the conclusion.The analysis process and conclusions may respectively have a reference value on the strategic decision made by the relevant domestic departments concerning about the small and micro-enterprises’unsecured loans. Meanwhile, it may provide a specifically practical direction for the bank’s core work like the operation management, risk management, marketing sales and human resources, etc.