Rong Desheng Social Welfare Practice Research

The Rong’s Enterprises in China is the largest and the longest one of enterprise groups. One of the pioneers of The Rong’s Enterprises—Rong Desheng is a stand on solid ground of entrepreneurs, but also a rich benevolent philanthropist. He had the" fans of cause" to describe himself, signifying its pursuit of the cause and enthusiasm.He will own his life by doing classified into two categories:the one for industrial enterprise, which set up a factory, the development of national industry, for the prosperity of the country; the another is the social enterprise that committed to social welfare undertakings, wide application good deeds, the benefit of the village," schools, built landscape, roads, and bridges, earthquake relief, carry forward the traditional culture". Where a local business in favor of livelihood, beneficial to the country, Rong Desheng has tried to do, lest fall behind. His welfare activities must reflect the characteristics of the times, broke through the traditional charity category, will initiate education, public infrastructure construction, local development planning, labor cause, charity and other elements into the social welfare system. Especially notable is, his social welfare and local development closely together, giving the modern charity activities with new content, form and connotation. He devoted all his life to the cause of the society at that time not only has certain social significance, but also for today’s society also has certain realistic enlightenment.